Sunday, January 16, 2011

Niche Marketing: Enter Market with a Franchise

(One of the ceiling)

Niche marketing helps business stay focused to the specific target markets. To offer unique products and services, you can seek help from a franchise.

According to Wikipedia, “Franchising, a business method that involves licensing of trademarks and methods of doing business……” Charlie Brown Café is a good example.

(Charlie Brown Café)

With licensing of trademarks, Peanuts characters are all over the interior design, furniture, foods and drinks.

(Cakes showing Lucy)

From the world famous comic strip, Peanuts characters are recognizable and adorable. Enter the market with such a license is a shortcut to gain attention. Travel books will not miss Charlie Brown Café. This is a free and effective promotion.

Being a place comfortable to relax, eat and drink, chat and have gathering is not enough. Using Peanuts characters as a gimmick help Charlie Brown Café competes against other similar business entities, such as Starbucks Coffee, Pacific Coffee Company.

(Interior Design)

Franchising add value to Charlie Brown Café. Prices can be set higher without the worry of losing customers.

Charlie Brown Café can be found in Hong Kong, Singapore and other Asia countries. My photos are showing the Charlie Brown Café in Tsim Sha Tsui, Hong Kong.

(Charlie Brown on the floor)

In Hong Kong, there are other restaurants applying niche marketing. There are pros and cons for each of them. Read the articles below for details.

Modern Toilet goes to an extreme by adopting bathroom-theme.

Choco Cat Café adopts cat-theme and uses real cats to attract customers.

1 comment:

  1. Amazing, the images you shared of Niche marketing are looking so nice. In fact I had never seen this type of any marketing before and really, it helps business on one goal.
    franchise pros and cons